May 17, 2017




A redesign pitch for AfricaGems who wanted a fresh, modern and clean update to their website. The website itself was very outdated and cluttered with a lot of text that made it hard to navigate and focus on the beautiful gemstones¬†that they sell. I researched several luxury jewelry retailers such as Tiffany’s and David Yurman to see what the high end competition was doing. I loved How Tiffany’s displayed large merchandise on the homepage for the customer as they are scrolling down the page, I feel it served as an introduction to the many amazing items that they have. I decided to use that element from Tiffany’s as an added section within the website for AfricaGems to display the variety of items that they themselves have as well as within different price ranges.