HLN Confetti

Category

Branding

Date

March 12, 2015

About

This concept and execution for the HLN Vine I.D. was created, art directed, and performed by me. The idea was to have the HLN logo fly out together with the blue and green confetti to create a fun and interesting way to showcase the incorporation of the logo within an element that usually wouldn’t be expected. This 6-second spot had a regular appearance during commercial brakes.