Mantra Poster

Category

Illustration, Typography

Date

October 25, 2015

Client

HLN

About

The HLN Mantra poster was conceived as an internal employee guidance on what HLN’s mission was for its employees on how to achieve the goals for the new direction the network was going towards. I used hand drawn type to illustrate each one of the 10 mantra’s and to convey a sense of playfulness  and fun that the network has been preaching to it’s employees since the new direction was announced. Each mantra has its own fun type look, while incorporating the color palette for the network.