Blending product strategy and design to create focus, alignment, and momentum across teams and products.

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Designing clarity at scale

Case Studies

Etsy

0→1 Compliance Verification System for Sellers

Led the strategy and execution of a scalable seller-data verification system to meet regulatory compliance while protecting marketplace trust. Collaborated across product, legal, data and engineering to design a modular verification workflow, reduce risk exposure and build long-term operational resilience.

Compliance Data Systems Product Strategy

Impact

$125 Million compliance risk mitigated

Streamlined yearly seller verification

Enabled audit-ready marketplace

Built for scale across millions of sellers

Etsy

Introducing a Native Buyer Order Support Experience

Led a strategic shift from cost-driven to experience-led buyer support. Defined and delivered a native, context-aware help experience that reduced friction, increased engagement, and laid the foundation for scalable automation.

Product Strategy Native App Experience Behavior Adjustment

Impact

+75% Help with Order engagement

Introduced native app support

Enabled easier support self-resolution

Improved buyer support wayfinding

Etsy

Reducing Scam Prevalence in Messages

Led cross-functional initiative to redesign messaging safety systems, implementing ML-powered detection and user-facing interventions that reduced fraud while maintaining platform trust.

Product Strategy Systems Design ML Integration

Impact

98% reduction in scam prevalence

Parity across multiple platforms

Empowered millions to understrand scam safety

Minimized scam exposure through ML filtration

Recent projects demonstrating measurable business impact

Bleacher Report

Discovery Tab Redesign

Led the visual design and motion direction for Bleacher Report’s “Fire” (Discovery) tab—transforming a static feed into an immersive, visually bold experience that encouraged fans to engage with live content, shared spaces, and trending sports stories together.

Visual Design Interaction Design Motion Design

Impact

Increased discovery of live, social, and interactive content

Immersive carousel supporting varied content

Elevated the product’s visual identity

Improved discoverability of shared spaces