Hi! I’m Aldina!
I’ve led design for over 10+ years across complex, high-impact spaces—from Trust & Safety, Compliance and Support at Etsy, to Social Video Streaming at Bleacher Report and Broadcast Design at CNN.
My sweet spot?
Tackling messy, cross-functional problems—and designing intuitive, scalable systems that just work.
Whether I’m mapping out strategy, prototyping a scrappy idea, or fine-tuning micro-interactions, I bring a mix of systems thinking, visual craft, and cross-functional collaboration to every project.
What drives me:
Asking “What’s the real problem here?” and digging deeper to find the true issue
Making complexity feel effortless for all stakeholders by designing for clarity
Getting into the crafty details of typography and color
Exploring technologies like agentic AI to make the impossible… finally possible
Kind words from previous co-workers:
“Aldina is an outstanding design leader who excels at tackling complex challenges and delivering clear, intuitive solutions. While working together at Etsy in the Trust & Safety space, I was continually impressed by her ability to untangle huge, intricate problems—whether it was mapping out complex infrastructures and architectures or crafting user-focused solutions that made the complex simple and intuitive.
— Gary T. (Staff Product Designer)
“Aldina led design for our team at Etsy. She was a great partner to me as the engineering manager for the team. We worked on a very complicated cross-functional project, and she was essential to getting consensus with other teams, and delivering an elegant solution in a complicated system.”
— Jeff N. (Senior Engineering Manager)
“What truly sets Aldina apart is her unwavering commitment to excellence in the face of ambiguity. Her keen eye for user-centric design and her ability to tackle challenges were nothing short of remarkable. I could always rely on her to untangle the most complex of user spaces thoughtfully and strategically, and communicate impactful solutions clearly.”
— Katie S. (Senior Software Engineer)
