Hi, I’m Aldina!

I’ve led design work across complex, high-impact spaces—from Trust & Safety, Compliance and Support at Etsy, to Social Video Streaming at Bleacher Report and Broadcast Design at CNN.

My sweet spot?
Tackling messy, cross-functional problems—and designing intuitive, scalable systems that just work.

Whether I’m mapping out strategy, prototyping a scrappy idea, or fine-tuning micro-interactions, I bring a mix of systems thinking, visual craft, and cross-functional collaboration to every project.

What drives me:

  • Designing for people, not just personas

  • Asking “What’s the real problem here?” and digging deeper

  • Mentoring up-and-coming designers

  • Making complexity feel effortless for all stakeholders

Outside of work:

Outside of product design, I stay hands-on with clay at a local pottery studio and curate FENNHŪS — a modern, Scandinavian-inspired retreat in Michigan where I recharge and experiment with interiors and spatial design as another creative medium.

Kind words from previous co-workers:

“Aldina is an outstanding design leader who excels at tackling complex challenges and delivering clear, intuitive solutions. While working together at Etsy in the Trust & Safety space, I was continually impressed by her ability to untangle huge, intricate problems—whether it was mapping out complex infrastructures and architectures or crafting user-focused solutions that made the complex simple and intuitive.

— Gary T. (Staff Product Designer)

“Aldina led design for our team at Etsy. She was a great partner to me as the engineering manager for the team. We worked on a very complicated cross-functional project, and she was essential to getting consensus with other teams, and delivering an elegant solution in a complicated system.”

— Jeff N. (Senior Engineering Manager)

“What truly sets Aldina apart is her unwavering commitment to excellence in the face of ambiguity. Her keen eye for user-centric design and her ability to tackle challenges were nothing short of remarkable. I could always rely on her to untangle the most complex of user spaces thoughtfully and strategically, and communicate impactful solutions clearly.”

— Katie S. (Senior Software Engineer)